Is Your Business Writing Plastic or Passionate?

When people take time to craft a personal blog or article, they stand out. And isn’t that what those blogs and articles are all about in the first place?

I often walk my dog along Walker Avenue, and recently I was delighted to see pink flowers cascading from a condo balcony. And just as quickly, I felt disappointment—even disdain—when I realized they were plastic. The color is bright, the flowers look (almost) real, and yet I felt duped.

And that’s how I feel about all the outsourced blogs and articles people send out today. To me (and I would bet many readers), these submissions seem plastic compared to a passionate comment or a personal reflection. 

In my work as a writing coach, I often meet people who have deep-seated fears of writing or don’t want to write. I know these are real issues, but I wonder if they’re doing themselves any favors with these prefab postings. 

No, according to marketing expert Marcia Yudkin. “Don't outsource writing. People want to read articles with personality as well as content,” she wrote. “Readers respond to your unique set of attitudes and information, which rarely comes across from a hired writer. And definitely don't post lousy articles that are little more than keywords strung together in minimally interesting sentences. This just clogs the Internet with junk and wastes everyone's time.” (Read her entire article at http://tinyurl.com/ezacase.) 

Instead of all that plastic writing, I love to see people blossom into their own style, their own fresh voice. And here’s the irony: When people do take time to craft a personal blog or article, they stand out. And isn’t that what those blogs and articles are all about in the first place? 

In upcoming blogs, I’ll share tips and tools to help you overcome any lingering fears of writing, speed up your writing process, and most importantly, tap into your amazing creativity. 

What are your writing questions and concerns? How do you feel about the glut of written “stuff” out there?

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Kari Hulac February 28, 2012 at 06:14 PM
Welcome to Patch Lynda! Awesome topic. I often think it's a matter of retraining people who think of "writing" as what they had to do in college, in an academic style, to get a certain grade... and we need to give them permission to be themselves, more conversational.
Lynda McDaniel February 28, 2012 at 06:28 PM
You put that so well, Kari. Thanks! And yes, give people permission to create without fear of censure. I recently wrote this content for the booklet inside our Business Writing Toolkit: "Step back in time, before your fifth grade teacher embarrassed you about your writing. Before that boss who didn’t communicate very well made all kinds of changes to your writing—but never explained why. Step back to the real you, the uninhibited you who made soupy mud pies and elaborate leaf forts with abandon. That’s the real you—the creative you. Don’t shy away from that word “creative.” It’s not scary. It’s your natural state, especially when someone believes in you. And we do." Thanks for sharing your thoughts, Kari.
Jenna Walker February 28, 2012 at 08:17 PM
I was actually worried about appearing to personal on my upcoming blog. Thanks for the reassurance that people would like to hear my unique voice and not a boring overused one.
Lynda McDaniel February 28, 2012 at 08:50 PM
Sure thing, Jenna. Trust your unique voice. Your goal is to sound as though you're having a conversation. Best of luck! Lynda


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