I often walk my dog along Walker Avenue, and recently I was delighted to see pink flowers cascading from a condo balcony. And just as quickly, I felt disappointment—even disdain—when I realized they were plastic. The color is bright, the flowers look (almost) real, and yet I felt duped.
And that’s how I feel about all the outsourced blogs and articles people send out today. To me (and I would bet many readers), these submissions seem plastic compared to a passionate comment or a personal reflection.
In my work as a writing coach, I often meet people who have deep-seated fears of writing or don’t want to write. I know these are real issues, but I wonder if they’re doing themselves any favors with these prefab postings.
No, according to marketing expert Marcia Yudkin. “Don't outsource writing. People want to read articles with personality as well as content,” she wrote. “Readers respond to your unique set of attitudes and information, which rarely comes across from a hired writer. And definitely don't post lousy articles that are little more than keywords strung together in minimally interesting sentences. This just clogs the Internet with junk and wastes everyone's time.” (Read her entire article at http://tinyurl.com/ezacase.)
Instead of all that plastic writing, I love to see people blossom into their own style, their own fresh voice. And here’s the irony: When people do take time to craft a personal blog or article, they stand out. And isn’t that what those blogs and articles are all about in the first place?
In upcoming blogs, I’ll share tips and tools to help you overcome any lingering fears of writing, speed up your writing process, and most importantly, tap into your amazing creativity.
What are your writing questions and concerns? How do you feel about the glut of written “stuff” out there?