Due to poor fundraising results, the 34-year Devil Mountain Run has been cancelled.
The Children's Hospital & Research Center Foundation posted this announcement on its website:
Unfortunately, Children's Hospital Oakland is no longer producing Devil Mountain Run. While we are incredibly grateful to the Danville community (and the wonderfully dedicated participants like you) for its enthusiastic support through the Devil Mountain Run over the years, the run is simply no longer producing good fundraising results.
Given the financial ramifications, Children's Hospital Oakland has come to the difficult decision to discontinue the race. While we are disappointed to end this wonderful tradition (and we loved the race, too), Children's Hospital Oakland must look at the care of our community's children as our first and most important priority.
The event, , consisted of a 5K and a 10K race.
In a report by the Oakland Tribune, hospital spokeswoman Erin Goldsmith stated that the rising production costs and the declining participation did the race in.
"The $30,000 to $40,000 the event brought in each year, despite the hundreds of hours of staff time and 350 volunteers, just wasn't enough to justify the limited resources of Children's Hospital & Research Center Foundation," Goldsmith said.
"We're grateful to the Danville community for its enthusiastic support of Children's Hospital Oakland through the Devil Mountain Run in the past years," Brad Barber, senior vice president of the hospital, said in an email. "But when a fundraising event no longer produces good results in cost per dollar raised, Children's Hospital & Research Center Foundation must redirect its efforts."
The report also stated that the owner of the Forward Motion Sports store in Danville, Marty Breen, would try to organize an unofficial run to replace the Devil Mountain Run.
Have you ever participated in the Devil Mountain Run? Were you going to participate this year? Tell us in the comments.
Why does it cost $ 30,000 to $ 40,000 to have a run? I dunno; I'm just asking...